Evolution of Screen Bias in the Airline Industry The concept of “screen bias” in the airline industry, initially seen with Computer Reservation Systems (CRS), has evolved in the digital age, particularly with Online Travel Agencies (OTAs) and Metasearch engines. Originally, “screen bias” described the practice where airlines owning CRS systems would give preferential display to their flights over those of competitors, significantly affecting booking decisions. Modern Screen Bias Today, airlines and OTAs engage in a complex relationship, where flight rankings on these platforms can greatly influence customer choices and booking…
Integrating Rank Management in Airline Revenue Strategies
