Interview with FareTrack’s VP Business Development: The APAC market & real-time fare benchmarking

Murtuza Dhinojwala, VP Business Development, APAC, at Aggregate Intelligence shares his insights on the rapidly growing APAC airline market, and the importance of access to real-time data for optimizing fares. Murtuza has been working closely with airline revenue management teams, supplying them with data intelligence for fare optimization. Find out more about his experience, the key trends he sees in the region, and how he has been supporting airlines to help grow revenue.  Asia-Pacific is the fastest-growing region for airline activity – with this in mind, why is it so…

FareTrack at World Aviation Festival 2022

From 4 – 6 October, the FareTrack team participated in World Aviation Festival 2022, the leading global event for the airline sector. Located at Amsterdam RAI Center, it attracted 1,000s worldwide attendees looking to explore the future of aviation. With a 3-day conference program and two exhibitions, it was a packed schedule, covering critical areas such as tech, payments, marketing, operations, sustainability, and retail. The first-day conference workshops saw revenue leaders breaking down and analyzing key trends in revenue management and tech. PROS led a fascinating conversation on pricing, revenue…

The Close-to-real-time Dynamic Pricing Model

Revenue management has been commonly practised in the airline industry since the late 1970s to help airlines increase their revenues by managing price and seat availability. The perceived goal of Revenue Management and Pricing is to attempt to sell each seat at the highest possible price. Many complex factors are involved in achieving the goal and affecting the price. Most of them can be grouped into 3C definitions: Capacity – theoretically and on a short-term basis, a route is operated with an aircraft with a fixed capacity. However, in the mid-term,…

Why is business intelligence critical for the airline industry?

Airlines are exposed to more competitive data points than ever before. The plus side of this is that with more competitor intelligence available, they can identify more opportunities for revenue growth. However, the amount of data available presents a significant problem. How do you derive value from vast amounts of unstructured data? Let’s take a look at a few ways business intelligence and visualization helps airline revenue managers secure a competitive advantage. Actionable Insights Many pricing decisions are made either on inaccurate data or assumptions. These are poor foundations for…