FareTrack, the Aggregate Intelligence owned data solution provider for the airline industry, and TARMAC, the leading provider of revenue management and pricing advisory services for the Latin American Airline industry, is excited to announce its partnership. In a highly competitive and volatile aviation industry, access to accurate information is critical for airlines to optimize inventory and make revenue-impact decisions. Having multiple options for competitive fare data is essential for airlines to make informed decisions in such an environment. This partnership between FareTrack and TARMAC, will expand its portfolio of competitive…
Tag: Airline Revenue Management
Exploring the Evolution of Airline Distribution: GDS and NDC
Discover the fascinating evolution of airline distribution through the lens of GDS and NDC technologies. Over the past few decades, technology has caused a significant transformation in the airline industry. Buying an airline ticket used to be a straightforward process that involved either visiting a travel agent or purchasing a ticket in-person at the airport. However, the adoption of Global Distribution Systems (GDS) and Online Travel Agencies (OTAs) has made airline distribution simpler, faster, and more cost-effective for both airlines and consumers. Recently, New Distribution Capability (NDC) technology has emerged,…
How events combined with a public holiday drive increased demand for airlines and the impact on fares
The air travel industry is highly dependent on events and public holidays, which can significantly impact airline demand. Large international sporting events and stadium concerts can attract tens of thousands of travelers, creating a profound effect on airline revenue. This impact is amplified when major live events coincide with a public holiday, as demonstrated by our recent analysis of the fare impact on the popular route between Dubai and London Heathrow. Dubai is a popular work destination for many British expats, and the UK Bank holidays, which provide an additional…
Rate parity for airlines: 90% of flights on popular route are being over and undercharged
In a recent research piece, we used FareTrack data to look at the topic of rate parity for airlines. The results were striking, with only 10% of airlines on a popular route actually being in parity. Let’s take a look at this challenge, and explore just how much of an issue it is for airlines. So, perhaps the most obvious place to start is actually looking at what rate parity actually is. In simple terms, parity in airlines means maintaining consistency in fares across various distribution channels. If an airline…
Interview with FareTrack’s VP Business Development: The APAC market & real-time fare benchmarking
Murtuza Dhinojwala, VP Business Development, APAC, at Aggregate Intelligence shares his insights on the rapidly growing APAC airline market, and the importance of access to real-time data for optimizing fares. Murtuza has been working closely with airline revenue management teams, supplying them with data intelligence for fare optimization. Find out more about his experience, the key trends he sees in the region, and how he has been supporting airlines to help grow revenue. Asia-Pacific is the fastest-growing region for airline activity – with this in mind, why is it so…
FareTrack at World Aviation Festival 2022
From 4 – 6 October, the FareTrack team participated in World Aviation Festival 2022, the leading global event for the airline sector. Located at Amsterdam RAI Center, it attracted 1,000s worldwide attendees looking to explore the future of aviation. With a 3-day conference program and two exhibitions, it was a packed schedule, covering critical areas such as tech, payments, marketing, operations, sustainability, and retail. The first-day conference workshops saw revenue leaders breaking down and analyzing key trends in revenue management and tech. PROS led a fascinating conversation on pricing, revenue…
The Close-to-real-time Dynamic Pricing Model
Revenue management has been commonly practised in the airline industry since the late 1970s to help airlines increase their revenues by managing price and seat availability. The perceived goal of Revenue Management and Pricing is to attempt to sell each seat at the highest possible price. Many complex factors are involved in achieving the goal and affecting the price. Most of them can be grouped into 3C definitions: Capacity – theoretically and on a short-term basis, a route is operated with an aircraft with a fixed capacity. However, in the mid-term,…
Why is business intelligence critical for the airline industry?
Airlines are exposed to more competitive data points than ever before. The plus side of this is that with more competitor intelligence available, they can identify more opportunities for revenue growth. However, the amount of data available presents a significant problem. How do you derive value from vast amounts of unstructured data? Let’s take a look at a few ways business intelligence and visualization helps airline revenue managers secure a competitive advantage. Actionable Insights Many pricing decisions are made either on inaccurate data or assumptions. These are poor foundations for…